philadelphia animal welfare society
FREELANCE CAMPAIGN | 2024



FOSTERING IS FURFILLING.
When the Philadelphia Animal Welfare Society approached us, they were short on shelter space, supplies, and puppy love. With so many animals being placed in their no-kill shelter, it was almost impossible to take in any more loving animals of all shapes, breeds, and sizes. That’s why they turned to a pro-bono campaign to encourage people all over Philadelphia to foster. They won’t be here for a long time, but boy will it be a good time!



CHANGE LIVES.
FUR REAL.
We decided to think outside-of-the-box to get these furry friends out-of-the-crate. What audience can we target to want to foster these adorable, short-term BFFs? Retired, empty-nesters, or work-from-home baddies - there was a whole target market of possible fosters for these animals in need. We successfully hosted our very own “Foster Night” at the American Sardine Bar in Philadelphia, PA, where a portion of proceeds went to PAWS, and hopefully some foster friends would be inclined to sign up. If you’d like to learn more about how you can join the mission at PAWS, please visit phillypaws.org/donate.